Mass emails are official messages from Florida State University administration, colleges, departments and organizations that communicate information pertinent to the campus community. These messages, powered by Salesforce Marketing Cloud, often are sent from “Important Announcements” and can be sent university-wide or to targeted groups. All you need is some solid content and a catchy subject line, and ITS will help send your message. Whether it’s an upcoming event, new service or change in university operations, mass emails can help you get the word out to the masses. Because, let’s be honest … We all watch for that President’s Ice Cream Social email.

Official communications | all messages require vice presidential approval
Media-rich | include graphics, tables, buttons and more in formattable HTML emails
Targeted audiences | mail to global university audiences such as students or employees or upload custom audience lists
Insightful metrics | track message success with open rate and click-throughs
FSU-branded | modern templates branded with FSU colors, fonts and graphics

Requirements

All mass emails from Florida State University require approval from a university vice president.
Mass emails also must contain the following statement at the beginning of the message indicating vice presidential approval: This message to [AUDIENCE] has been approved by [VP NAME], [TITLE].
We request a minimum of one business day notice for sending mass emails.