Customer relationship management (CRM) helps track and manage interactions with customers. Whether charting student matriculation or coordinating employee training, CRM can digitize your workflow and help walk your community through your process, whatever it may be. The CRM provides an easy user interface and workflow that is configured to meet the needs of your department. The CRM integrates with FSU systems and applications for a 360-degree view of individuals and their touchpoints. This gives teams a shared view of every individual and opens opportunities to collaborate with other departments to offer an enhanced, personalized and seamless customer experience. Common CRM applications include recruiting, student success and advancement initiatives, and ITS can share numerous use cases to help you visualize how you might use and benefit from this service. 

• Personalized outreach | track and manage interactions with your constituents 
• Increased collaboration | university-wide insights highlight opportunities for partnerships 
• Actionable insights | comprehensive snapshot of each customer and emerging trends 
• Custom dashboards | configure dashboards to display metrics and charts relevant to your role 
• Mobile-First | responsive design adjusts to different devices and screen sizes