Targeted Messaging

It is time to take your communications to the next level. Targeted messaging empowers you to control your departmental communications while taking advantage of a centrally supported digital marketing suite. This powerful email marketing tool, powered by Salesforce Marketing Cloud, allows you to set up one or more user accounts to organize and send media-rich content. The tool references university databases to deliver up-to-date audience lists and allows you to easily upload custom lists. Use existing FSU-branded templates or create your own drag-and-drop templates to quickly build and distribute beautiful emails, newsletters, event invites and more. Then, track and hone the success of your communications with metrics, reports and A/B testing. We take care of the technical stuff. You take care of the messages. 

  • Media-rich | include graphics, tables, buttons and more in formattable HTML emails 
  • Targeted audiences | query university databases for major, job title and more or upload custom audiences 
  • Insightful metrics | track message success with open rate and click-throughs 
  • Custom journeys | build personalized, automated communication flows based on audience triggers 
  • Secure system | trusted platform for email marketing with individual user accounts 


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